Filed under Small Business, Start A Biz by admin on March 15, 2010 at 9:05 am
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You can also raise the profile of your small business and get known with these five marketing strategies.
6. Work for your community.
Nothing will seed and grow goodwill for you better than to be seen working regularly to make your community a better place. Regular donations to your Food Bank or other local charity, serving on town committees, doing volunteer work – all the positive things you do transform into others’ positive thoughts about you and by extension, your business.
How to get started: Choose a cause or causes and get in touch with the organization or charity involved to see what they need and what you can do for them.
7. Create and send out a newsletter.
The newsletter is the workhorse of self-promotion. Sending a newsletter to your customers or clients, either through the mail or via email, lets you contact them on a regular basis, and, if done well, lets them form a connection with you and your company.
The kind of newsletter you send out should not be a product pitch but more a sharing of information that should be useful to the customer or client. You might include information on a special offer or product, but the bulk of the newsletter should be articles or tip lists. The keys to a successful newsletter are readability, usefulness and publishing on a regular schedule.
How to get started: Collect the email and/or mailing addresses of customers (and potential customers if possible). Design and write a sample newsletter and decide on a publishing/sending schedule.
8. Write articles.
If you can write well and are prolific, writing articles can be an excellent marketing strategy and turn you into a household name! Well, maybe I exaggerate a little here, but certainly writing articles can establish you as an expert in your field and draw more business your way.
The tricks to using this way of getting known successfully is to get your articles published in the right places and to be sure that your articles give the interested reader somewhere to go to learn more about/get in touch with you – such as your own Web site.
What are the right places? Web sites, magazines, ezines, newspapers that your ideal customers or clients have a good chance of using.
How to get started: Research to find “the right places” to send your articles. Examine these sites, magazines or papers and brainstorm suitable article topics that would interest their audience and relate directly to your business. Writing the article(s) is next…
9. Create a Web site.
Most of the people who try to use this marketing strategy to get known fail. They make the mistake of creating a Web site about the wrong thing – themselves. Sure, your potential clients want to know the basic information about you, such as your name and contact information. But frankly, they don’t care about your vital statistics or your personal life.
What they care about is your expertise, and that’s what your Web site has to showcase if this marketing strategy is going to work for you. So make sure that your Web site displays your expertise and gives your site visitors a way to sample it. You can do this by providing articles or tips about subjects related to what you do on your site, by having a visual portfolio, testimonials from satisfied clients, or even take and post questions and answers from site visitors.
How to get started: Design a Web site focused on your expertise yourself or hire a professional to do it. Buy a domain name, get a Web host and publish your site on the Internet.
10. Join the “right” organizations.
Some people make the mistake of separating businesses and consumers in their minds. They seem to think because they’re marketing to consumers, they don’t need to bother with other businesses, except for supplies. Wrong! Other business people are consumers, too – as are their families, their friends, their suppliers and their customers – all people who might be interested in what you have to sell if they got to know you.
That’s why joining organizations specific to your industry or field and other business organization, such as your local Chamber of Commerce, Business Association and/or networking group is so popular a way to get known. And by participating in these organizations, you also contribute to the well-being of your business community. In addition, some even offer financial benefits to members, such as discounts on insurance.
How to get started: Pick the organizations that interest you and find out how to join.
Yes, it’s going to take some effort and obviously getting known is not something that can be accomplished overnight, but this is one marketing strategy where you’ll be amply rewarded for your efforts. And don’t forget, you can shortcut the process by hiring a publicist if you wish.
Article Source: About.com
Filed under Small Business, Start A Biz by admin on March 15, 2010 at 9:00 am
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If you’re just starting out, here’s a cheat sheet of what you should or could be doing to get known. And if you’re already established, read through the list and see if there are any strategies you’ve missed that could do even more to spread your fame. These “get known” marketing strategies are ranked from least common to most common. The less commonly employed strategies tend to take more effort.
1. Get on TV.
The beauty of TV is that viewers see you and if they see you in action, they start to think they know you.The most effective version of this marketing strategy is to have your own TV show. Think of Mike Holmes and Debbie Travis, for instance, and what having their own shows on the Home and Garden Network has done for their careers. Think they have any trouble getting all the business they can handle?
However, even if you can’t manage to get your own show, you can still be on TV. Many programs, such as news programs, are looking for guests for expert segments. You can also buy your own TV time, creating ads and/or infomercials about your products or services.
How to get started: Search for TV programs that regularly feature guests and might see you as a suitable candidate. Then find out who the right contact person would be and make your pitch for a guest appearance.
2. Get on the radio.
Radio is far from dead and being a guest on radio is another great way of getting known that relatively few are using.
The key to making it on radio, as Kimberly Henrie says, is to be an entertaining guest and offer the producer/show host something to offer their listeners. How to get started: Seek out radio programs where you would be a good fit as a guest and contact the producer/show host with your pitch.
3. Write a book.
Being an author tends to confer instant expertise and a certain amount of instant celebrity, too. And the great thing is that literally anyone can produce a book now, thanks to the variety of self-publishing tools available.
There is absolutely nothing to stop you from producing a book except time. All you actually have to come up with is the concept; there are always plenty of underemployed writers around who will be glad to ghostwrite your book for you for a fee.
And you don’t have to write a full-length novel, either. Shorter books and ebooks are becoming increasingly popular, opening whole new vistas for showing off your expertise. A restaurateur might put together a booklet of favourite recipes, for instance, while a realtor might create a booklet of showcasing tips for people wanting to sell their home.
How to get started: Focus on your expertise and come up with ideas for possible titles. Then choose one or more of these titles and write a chapter by chapter outline. (This will give you a sense of whether or not the project would work and how long the finished book would be.)
4. Create /sponsor an event.
Publicly supporting charitable causes isn’t just fashionable anymore but de rigueur for savvy businesses. The charity event is a lovely piece of PR, of course, but it’s also an attempt to sway the influencers to prefer one company’s products or services over another.
While large corporations can afford to sponsor many different events, one of the best ways for a small business to employ this marketing strategy to get known is to select one charitable cause and connect their charitable giving to an annual event. You could be one of the main sponsors of a walk or drive, or even start such an event of your own.
How to get started: Choose a cause that you believe is important and see if any annual fundraising events for that cause already exist in your community. If they do, find out how you and your company can become a sponsor. If not, start brainstorming what kind of fundraising event for that cause might be successful and how you could get other interested parties on board.
5. Give lessons.
A masseuse giving workshops on aromatherapy. A retailer who sells kitchenware giving cooking lessons. Giving lessons is an extremely powerful marketing strategy for small businesses.
Offering lessons to the public related to your product gives you the opportunity to form a relationship with potential customers and introduce them to/kindle their interest in your products. And by giving lessons, you’re setting yourself up as an expert. The next time your “student” wants to know something about your topic, you’re the one he or she will contact.
How to get started: Put your thinking cap on and brainstorm what kinds of lessons or workshops you could present that are related to your products or services. Then choose the idea you are most comfortable with and plan a lesson or short series of lessons.
Continue to the next page to learn five more marketing strategies to get known.
Article source About.com
Filed under Small Business by admin on March 9, 2010 at 4:56 pm
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Organizations that would like to do business with Shelby County will be required to apply for an approved vendor number through the on-line vendor registration process. You must access the document on-line and complete all of the required information and submit your request electronically (paper applications will no longer be accepted). You may access the vendor registration using the following link:
https://forms.shelbycountytn.gov/lfserver/vendorapplication
Please make sure that you access, print & or read the attached instructional documents prior to completing the application.
Filed under Press Release, Small Business by admin on March 8, 2010 at 6:01 pm
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Interim Shelby County Mayor Joe Ford rolled out a report Thursday that sets a 20 percent goal along with a campaign to raise awareness among small businesses that they can get a piece of the county’s business.
“It could be janitorial supplies. It could be printing. It could be medical supplies. It could be computer supplies,” Ford said. “It’s everything you see in county government.”
Shelby County Government through its Purchasing Department believes that a successful community is one where all levels of society and business are given equal opportunity to enjoy economic success and prosperity. The purchasing department believes that Locally Owned Small Businesses represent a major part of our business community and offer a wide variety of products and services needed by the County. When the County utilizes this segment of the community, it enriches the owners, employees and families of these businesses and the community as a whole with success and prosperity.
Locally Owned Small Business subcontractors who have certified by the Shelby County Office of Equal Opportunity Compliance and are urged to consider same in compilation of their bid. Additionally, subcontractors on the list are advised of the project so that they may advise the general contractor of their desire to submit a bid.
For informational purposes, the County considers a Locally Owned Small Business to be one which:
- Is a sole proprietorship, corporation, partnership, joint venture or any other business or professional entity that has gross annual sales of Three Million Dollars ($3,000,000.00) or less over the last three (3) fiscal years.
- At least 51% owned, operated and controlled by a Shelby County resident and located within the boundaries of Shelby County, Tennessee.
To help our Department expand these programs, the Purchasing Department urges our locally owned small businesses to contact the Shelby County Office of Equal Opportunity Compliance at (901) 545-4336 and inquire as to certification.
As we move to a new millennium, Shelby County will continue to emphasize policies that foster locally owned small businesses by removing obstacles to their growth and by implementing incentives. For all of us, it is important to remember that fostering small businesses is good business in Shelby County.
Filed under Small Business by admin on March 2, 2010 at 7:40 pm
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How Small Business Is Using Social Media [STATS]
The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.
The data comes straight from the university’s third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.
The study concludes that one nearly one in five small business owners are integrating social media into their business processes — Facebook() and LinkedIn() were the most popular sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.
As the graphic below details, the small business owners who are using social media are primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn. What’s especially intriguing is that a much smaller percentage of respondents — just 16% — are using Twitter(
) as a customer service channel.
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